Reviewer’s Summary I recommend this textbook as primary textbook for both associate and bachelor level programs. It began with some hypothetical text cases which were tough but it laid out a critical decision making process. The dialogues on Ethical Decision Making and Corporate Social Governance are more necessary than ever. I was looking to bring something into the classroom that focused on the here and this text provides that. I think introducing essential definitions a little earlier could be helpful.
Reviewer’s Summary I highly recommend this textbook. It is ideal for community college, trade school, and four-year university students as well as for anyone starting their own business. The author clearly reaches his stated goal of introducing the essential concepts of business, with an emphasis on students in developing economies. He does good job of making the chapters an interactive learning experience by having the user read a true story about an entrepreneur and completing an entrepreneur assessment, for example.
Reviewer’s Summary I highly recommend this book for business majors in community colleges and universities, as well as businesses seeking to develop marketing strategies. The author provides key learning objectives for each chapter, along with a well written chapter summary. Also, the chapter discussion questions and case application do a great job reinforcing the material. Although some of the references were dated I still found the material relevant.
Reviewer’s Summary I recommend this book. It is an engaging guide that can be appreciated from novice through seasoned student. The illustrations are generally good and the charts are useful, with the Wall Street Journal online (wsj.com) used as an intermittent example illustrating the topics. Professor Burnett writes in an easily understood, lively style. College students should have no problems understanding the material; its organization is straightforward and comprehensible.
Reviewer’s Summary While I think this is an interesting book, complementary to new product development texts I have seen and used, it does not stand alone as a text. It works best as an illustrative accompaniment to a basic text with a number of examples that make for interesting cases. However, even the cases are not comprehensive enough to provide what would be more extensive and detailed support for an undergrad’s introduction to new product development and channel idiosyncrasies. In short, this is a companion text to the practitioner more than a guide for the beginning student.
Reviewer’s Summary I recommend this book. This book is best for students who completed an introduction-to-business class. It is not a light read, easier for second-year students than first. The book provides a very good overview of the concepts regarding e-commerce. The writing is clear, consistent, and accurate for it’s time. The book is dated 2008, but it appears to have been written around 2000. Given the rapidly evolving nature of the internet and e-commerce, much of the book is out-dated (although it is still relevant).
Reviewer’s Summary This is a helpful background text for e-commerce. It offers a broad-based view of the topic for those with little contextual knowledge, but is largely static in terms of background, referring to a pre-Web 2.0 environment. It has the look and feel of early e-commerce references but does not incorporate more recent theory that makes the marketspace more engaging and shows more of its emergence beyond early, more simple extensions of brick-and-mortar environments–especially logistics. This would make a useful supplementary text.
Reviewer’s Summary I recommend this book for marketing and e-commerce students; the key is that students should have a reasonable marketing and technology background rather than attempt to use this book alone in an introductory manner. Glossaries, cross references, and case studies are well done. One area that may be useful is to have differing market versions–North American vs. European or South African, since some of the examples and contextual illustrations may seem a bit regional to the eyes of a student.
Reviewer’s Summary I recommend this book. This complete guide covers everything today’s professional needs to know: email and viral marketing; search engine marketing (SEM) and search engine optimization (SEO); webPR and customer relationship management (CRM). It is thoroughly researched, well written, and attractively presented, with easily comprehended graphics and diagrams.
Reviewer’s Summary recommend this book for first year college students and anyone interested in the techniques of eMarketing. It is well written and content-rich. This textbook contains practical information on how to utilize eMarketing techniques, covering subjects from email marketing to search engine optimization to metrics analysis. Students will also learn how to integrate social networking into their campaigns. The authors also emphasize the importance of customer relation management.
Textbook: Exploring Business
Reviewer: Lee Ash
, Instructor, Skagit Valley College
Reviewer’s Summary This textbook is recommended for Community College and University freshman and sophomores. It is appropriate for any non-business major. The text is designed very well and is quite user friendly. The chapters are organized in a consistent manner. Each chapter begins with an interesting case to grab the student’s attention, then builds on that scenario through the chapter. Each chapter ends with a ‘Key Takeaways’ section. Cases and problems are provided that can be used in class or online. There is a team-building exercise at the end of each chapter; all are excellent. In addition to this text, the author has written an excellent instructor’s manual with many good teaching tips.
Reviewer’s Summary I highly recommend this book as a primary textbook for first year business majors. The overall context is quite appropriate and the search capability within the context is useful. I have been quite impressed how they have highlighted the key areas. The navigation could be a bit more user friendly, however.
Reviewer’s Summary I highly recommend this book for business majors in the community colleges and university. This textbook is ideal for community college and university setting. Businesses that are planning to expand (including third world countries) would also benefit from text. The Planning Organizing Leading Control (P-O-LC) model guides the reader though text, and the authors clearly reach their goal by providing key objectives and summaries in each chapter.
Reviewer’s Summary This easy-to-follow text is recommended for all levels. It is appropriate for Management, Business, Engineering, and Science programs, as well as trade schools. It has good definitions and simple, clear text, with illustrative examples. The first two thirds of the book discusses the basics of project management, including characteristics of projects, participants and stakeholders, and various areas of expertise. A high point is the treatment of project politics, including a fresh look at how stakeholders can derail a project. The final third focuses on project lifecycle, with discussion of the Initiation, Planning, Execution, and the Closeout phases.
Reviewer’s Summary This textbook is recommended for Community Colleges and trade schools. It is appropriate for all majors with project management needs. Despite some minor reservations over its organization, the text is well researched and thoughtful in laying out the principles of project management. In addition to its value as a teaching text, it will serve students as a good reference going forward. The Online Supplement, including a step-by-step guide for software, is a wonderful reference point. The Darnall-Preston Complexity Index, introduced here, is a great tool to employ throughout. Possible improvements are better organization of the text, more “real world” case studies (including failed projects), and updated discussion of project management tools.
Reviewer’s Summary This book is a wonderful resource that really is targeted toward policy makers/managers, industrial designers and project managers. While the content is well written and accessible for most college students, the level of detail and application would be best suited toward seniors and even grad students. With more sophisticated students, this book could be a primary text but it would benefit by more specific information to flesh out some practicalities in terms of entrepreneurial roadmaps–information sources, supplier evaluation, funding, business plans on the micro level, etc.